The First Cheap Magazine for Middle Class Women.
In 1856 Samuel Beeton persuaded his wife, Isabella, to be a joint editor with him in a new publishing venture, a monthly paper called The Englishwoman’s Domestic Magazine. Initially priced at 2d, this was the first cheap magazine for young middle-class women, and it was an immediate commercial success, with an advertised circulation of 50,000 copies by 1856. (Ref: British library)
One wonders if this type of magazine would be published today, would it be considered Sexist or at the very least ill advised?
When the above mentioned magazine is compared to today’s offerings, with circulation in the millions, could one consider today’s ‘Good Housekeeping’ (Circulation +/- 500,000) an indication of what might have been?
When visiting the local supermarket, one just has to look at the Magazine isle to see what is on offer, the predominance of which could be considered for the ladies to choose from. This is a presumption on my part, as I observed more women perusing the racks than men.
Many of today’s magazines are becoming digital offerings, both free & by subscription. Does this indicate a positive trend & perhaps the death knell of print? Only time will tell.